Caring for the community and protecting the nation is our ultimate goal as Malaysia progresses toward becoming a high-income nation. Over the past 50 years, in addition to being a leading insurance association in the country, LIAM has remained committed in giving back to the community through initiatives like the Life Insurance Day. It started back in 1991, where LIAM contributed to the underprivileged and the needy in various parts of the community. Since then, this project has been celebrated on a yearly basis with a myriad of activities ranging from blood donation, contributions to orphanages, old folk homes, pediatric wards and outward-bound activities for teenagers.

In 2014, LIAM rebranded its Life Insurance Day and strives to continue its noble efforts by bringing its community service programmes to the next level. Insurans Hayat Cares was launched to meet the objective of the Association to be more effective in engaging with the community on an ongoing basis. We believe the spirit of caring, sharing and giving is an integral part of the life insurance business and we continue to spread the message of love and support throughout the year.

Cancer Awareness Programme:

Heart Disease Awareness Programme: