Caring for the community and insuring the nation would be our ultimate accomplishment as Malaysia moves into a high income nation. Over the last 40 years, apart from being a leading insurance association in the country, LIAM also plays its part in giving back to the community via its Life Insurance Day. It started back in 1991, where LIAM contributed to the underprivileged and the needy in different parts of the community. Since then, this project has been celebrated on a yearly basis with a myriad of activities ranging from blood donation, contributions to orphanages, old folk homes, paediatric wards and outward bound activities for teenagers.

In 2014, LIAM rebranded its Life Insurance Day and strives to continue its noble efforts by bringing its community service programmes to the next level. Insurans Hayat Cares was launched to meet the objective of the Association to be more effective in engaging with the community on an ongoing basis. We believe the spirit of caring and sharing is an integral part of the life insurance business and we should spread the message of love all year round.

Cancer Awareness Programme:

Heart Disease Awareness Programme: