Caring for the community and insuring the nation would be our ultimate accomplishment as Malaysia moves into a high income nation. Over the last 40 years, apart from being a leading insurance association in the country, LIAM also plays its part in giving back to the community via its Life Insurance Day. It started back in 1991, where LIAM contributed to the underprivileged and the needy in different parts of the community. Since then, this project has been celebrated on a yearly basis with a myriad of activities ranging from blood donation, contributions to orphanages, old folk homes, paediatric wards and outward bound activities for teenagers.

In 2014, LIAM rebranded its Life Insurance Day and strives to continue its noble efforts by bringing its community service programmes to the next level. Insurans Hayat Cares was launched to meet the objective of the Association to be more effective in engaging with the community on an ongoing basis. We believe the spirit of caring and sharing is an integral part of the life insurance business and we should spread the message of love all year round.

Launching of Nationwide Blood Donation Campaign 2019
Tesco Kepong Village Mall
20 September 2019
LIAM Hari Raya Open House 2019
Lanai Kijang, Bank Negara Malaysia
13 June 2019
Health Awareness and Nationwide Blood Donation Campaign 2018
Medan MARA, Kuala Lumpur
1 - 30 October 2018
LIAM Hari Raya Gathering with Stakeholders
Sasana Kijang, Bank Negara Malaysia
28 June 2018
Health Awareness and Nationwide Blood Donation Campaign 2017
Medan MARA, Kuala Lumpur
18-29 September 2017
Launching of LIAM Heart Booklet
Institut Jantung Negara
9 March 2017
LIAM Goodwill Visit
Paedriatic Unit, Institut Jantung
9 March 2017
LIAM Goodwill Visit
Paedriatic Unit, Hospital Kuala Lumpur
17 February 2015

Cancer Awareness Programme:

LIAM Be Frank Women Cancer Booklet
LIAM Be Frank Men Cancer Booklet

Heart Disease Awareness Programme:

Is Your Heart At Risk Booklet


In Support of