The industry has introduced a Service Guide to enhance consumer awareness of financial advisory services for insurance products to allow consumers to be aware of and to anticipate the level of service when purchasing insurance products from life insurance agents with the aim of aligning the expectations of service that a consumer can anticipate from life insurance agents and their obligations to provide such service in return for the remuneration that the consumer has received. These include assisting policyholders in choosing the right insurance plan, explaining the product features, assisting in policy application, explaining the policy terms and conditions, continuous policy servicing and assisting in making a claim.

The Service Guide of life insurance companies is available at their respective companies’ websites.

Click here to view the contents of the Service Guide. *Revised as at 19 February 2020.

In Support of