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  • About i-MULA 50
  • How to Purchase
  • Participating Companies
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i-MULA 50 Starter Pack Insurance Fund (SPIF) Programme

An initiative by the Life Insurance Association of Malaysia (LIAM), in collaboration with participating LIAM member companies, to establish a RM5 million fund to encourage youth, young families and first-time buyers to purchase life insurance protection.

This initiative is for you, especially if you are:

  • A young Malaysian

  • Building a family

  • Planning to get life insurance

About i-MULA 50

What is i-MULA 50?

  • i-MULA 50 is a Starter Pack Insurance Fund (SPIF) programme, initiated by the Life Insurance Association of Malaysia (LIAM), in collaboration with participating LIAM member companies.

  • A fund of RM5 million is established to encourage first-time buyers to purchase life insurance protection.

What subsidy does i-MULA 50 offer, and which types of insurance products are eligible?

  • i-MULA 50 offers a subsidy of RM50 for each qualifying life insurance policy to make purchasing insurance more affordable.

  • Eligible products include simple, affordable, and easy-to-understand insurance plans such as Perlindungan Tenang products, micro/low premium insurance products and customised existing products.

  • The insurance coverage under i-MULA 50 includes benefits for death, total and permanent disability (TPD), critical illness, medical expenses, and hospital income.

What are the requirements and coverage details for the subsidized products under i-MULA 50?

  • Annual premiums for these subsidised products must fall within the range of RM75, must not exceed RM600 per annum, ensuring affordability.

  • Policyholders are required to make a minimum initial payment of RM25 to qualify for the RM50 subsidy. This ensures that policyholders fully understand the insurance product they plan to purchase.

  • Coverage includes essential protections like death, total permanent disability (TPD), critical illness, medical, and hospital income benefits.

How to redeem this RM50 subsidy?

  1. Visit www.liam.org.my to explore a range of affordable insurance plans from participating insurance companies.

  2. Click "FIND OUT MORE" on your preferred policy, and you'll be directed to the selected insurer's website.

  3. Remember to review the individual policy features to ensure they meet your needs and requirements.

  4. After selecting the best policy plan for your needs, contact your life insurance provides. They will guide you on purchasing the life insurance plan and redeeming the RM50 subsidy from the i-MULA 50 programme.
    Your annual premium should be between RM75 and RM600 for you to qualify for the RM50 subsidy.

Can I redeem this insurance fund at any time?

  • The i-MULA 50 programme will commence on 28 August 2024 and will continue until the RM5 million fund is fully utilised.

Are there any other terms & conditions that we should be aware of?

  • The RM50 subsidy is exclusively for new policies under the i-MULA to programme and cannot be applied to the renewal of existing non-i-MULA 50 plans.

  • Each family member is entitled to one subsidised life insurance policy, promoting widespread initial participation.

Need further information and support?

  • Details about the i-MULA 50 programme are available on LIAM's website (www.liam.org.my).

  • For additional support or question, contact participating member companies'. Here

How to purchase insurance using i-MULA 50?

Step 1

Visit the LIAM or participating life insurance companies website and select the i-MULA 50 section.

Step 2

Choose your preferred i-MULA 50 product, contact the insurance company, and provide the necessary details to proceed.

Step 3

Note: Annual premiums for these subsidised products must fall within the range of RM75 to RM600 to ensure affordability. A minimum premium of RM25 is required to receive the RM50. Contact your insurer for more details.

Participating Companies:

View more

  • Allianz 1Cover
  • Allianz Boleh Cover
  • A - Z Protect
  • Allianz Kasih4All

View more

  • Etiqa Term plus - Life & TPD
  • Etiqa Critical Care Plus

View more

  • Qaseh Bakti Plus
  • Qaseh Setia

View more

  • eLife Protector+
  • eMedic Plus
  • eCritical Early Care
  • ValuePac
  • Life 80
  • WholeLifeCare
  • AFFIN EZ Protect
  • SMEveryone Protect

View more

  • Group Multiple Benefits Insurance Scheme Simplified Underwriting (Available Online)
  • Group Multiple Benefits Insurance Scheme (Available via Group Agent Distribution)

View more

  • Active Lifestyle Protector
  • CI Shield 5
  • Term Cover 10
  • Hospital Shield Plus
  • Group Term Life

View more

  • PHM Prime Life 48

View more

  • PRUGuard Family
  • PRUCare Family
  • PRUKasih Aman

View more

  • GOLife

View more

  • TokioMarine - Perlindungan Hero
  • TokioMarine E-ssential Tenang/ Tenang Plus

View more

  • Zurich MediCash
  • Zurich 3asyCare
  • Zurich Direct Term
×

Allianz 1Cover

Dist. Channel/Where to buy
Agency via Allianz digital sales platform
Entry Age/ Max Age
16 - 45 years old
Sum Covered
Male : RM50,000
Female: RM200,000
Type of coverage
Death benefit
(Accidental & Non-Accidental)
Premium/ Contribution for lowest Plan
Premium varies according to Entry Age & Gender and does not exceed Annual Premium Limit as allowed under SPIF Programme
Find out more
×

Allianz Boleh Cover

Dist. Channel/Where to buy
Agency via Allianz digital sales platform
Entry Age/ Max Age
46 - 70 years old
Sum Covered
Insured Amount of Policy will vary according to Gender & Entry Age
Type of coverage
Death benefit
(Accidental & Non-Accidental)
Premium/ Contribution for lowest Plan
RM 50 per Month
Find out more
×

A-Z Protect

Dist. Channel/Where to buy
Non-Agency via microsite online enrolment
Entry Age/ Max Age
18 - 60 years old
Sum Covered
Death/TPD
  • Accidental Death
  • Accidental TPD
  • Death due to Dengue Fever
  • Death due to COVID-19 Infection

    • Hospital Cash
Type of coverage
Death benefit
(Accidental & Non-Accidental)
Premium/ Contribution for lowest Plan
RM 80
Find out more
×

Allianz Kasih4All

Dist. Channel/Where to buy
Agency via Manual Submission
Entry Age/ Max Age
16 - 60 years old
Sum Covered
Death due to Non-Accidental Causes
Death due to Accidental Causes
Type of coverage
Death benefit
(Accidental & Non-Accidental)
Premium/ Contribution for lowest Plan
RM 150
Find out more
×

Etiqa Term plus - Life & TPD

Dist. Channel/Where to buy
e-Channel - Online
Entry Age/ Max Age
17 – 65 years old
Sum Covered
RM10,000 – RM200,000
Type of coverage
Life & TPD
Premium/ Contribution for lowest Plan
RM12 annually
Find out more
×

Etiqa Critical Care Plus

Dist. Channel/Where to buy
e-Channel - Online
Entry Age/ Max Age
17 – 65 years old
Sum Covered
RM10,000 – RM200,000
Type of coverage
Critical Illness
Premium/ Contribution for lowest Plan
RM18 annually
Find out more
×

Qaseh Bakti Plus

Dist. Channel/Where to buy
Bancassurance (BSN)
Entry Age/ Max Age
18 – 55 Years old
Sum Covered
RM2,500
Type of coverage
Death Benefit
Accidental Death Benefit
Daily Hospital Cash Benefit (non-accidental related cause)
Daily Hospital Cash Benefit (accidental related cause)
Additional Daily Hospital Cash Benefit (if admitted to ICU)
Premium/ Contribution for lowest Plan
RM150 per annum
Find out more
×

Qaseh Setia

Dist. Channel/Where to buy
Bancassurance (BSN)
Entry Age/ Max Age
18 – 55 Years old
Sum Covered
Plan 110: RM11,000
Plan 150: RM15,000
Type of coverage
Non-Accidental Death Benefit
Accidental Death Benefit
Total and Permanent Disability Benefit
Funeral Expense
Premium/ Contribution for lowest Plan
RM 110, RM 150
Find out more
×

eLife Protector+

Dist. Channel/Where to buy
website
Entry Age/ Max Age
16 years - 55 years old
Sum Covered
From RM25,000
Type of coverage
Death, Accidental Death, Total and Permanent Disability (TPD)
Premium/ Contribution for lowest Plan
From RM15/month
Find out more
×

eMedic Plus

Dist. Channel/Where to buy
website
Entry Age/ Max Age
15 days - 55 years old
Sum Covered
Annual Limit from RM20,000
Type of coverage
Medical and hospitalisation benefits
Premium/ Contribution for lowest Plan
From RM41/month
Find out more
×

eCritical Early Care

Dist. Channel/Where to buy
website
Entry Age/ Max Age
15 days - 60 years old
Sum Covered
From RM50,000
Type of coverage
Early and advanced stages of 50 critical illnesses
Premium/ Contribution for lowest Plan
From RM16/month
Find out more
×

ValuePac

Dist. Channel/Where to buy
Agency Channel Bancassurance Channel (AFFIN Bank)
Entry Age/ Max Age
18 - 60 years old
Sum Covered
From RM25,000
Type of coverage
Renewable term plan with death and Total and Permanent Disability (TPD) coverage
Premium/ Contribution for lowest Plan
From RM8.64/month
Find out more
×

Life 80

Dist. Channel/Where to buy
Agency Channel
Entry Age/ Max Age
15 days – 65 years old
Sum Covered
From RM25,000
Type of coverage
Death coverage up to age 80. Has options to include other protection via riders
Premium/ Contribution for lowest Plan
From RM400/annum
Find out more
×

WholeLifeCare

Dist. Channel/Where to buy
Agency Channel
Entry Age/ Max Age
15 days – 65 years old
Sum Covered
From RM25,000
Type of coverage
Death and Total and Permanent Disability (TPD). Has options to include other protection via riders.
Premium/ Contribution for lowest Plan
From RM17.78/month
Find out more
×

AFFIN EZ Protect

Dist. Channel/Where to buy
Bancassurance Channel (AFFIN Bank)
Entry Age/ Max Age
30 – 60 years old
Sum Covered
From RM30,000
Type of coverage
1.death and Total and Permanent Disability (TPD)
2.death or TPD due to infectious disease, accident or accident occurring outside of Malaysia.
3.Daily Hospital Income Benefit (HIB) due to accident or infectious disease.
4.100% refund of all premiums paid at maturity
Premium/ Contribution for lowest Plan
From RM38.30/month
Find out more
×

SMEveryone Protect

Dist. Channel/Where to buy
Bancassurance Channel (AFFIN Bank)
Entry Age/ Max Age
16 – 50 years old
Sum Covered
From RM11,000
Type of coverage
Death, Total and Permanent Disability (TPD), Daily Hospital Income due to Dengue, Blood test screening reimbursement, 100% refund of all premiums paid at maturity
Premium/ Contribution for lowest Plan
From RM50/month
Find out more
×

Group Multiple Benefits Insurance Scheme (SIO)

Dist. Channel/Where to buy
 Online
Entry Age/ Max Age
 19 – 60 years age next birthday
Sum Covered
1.RM20,000 sum assured – RM30/month
2.RM30,000 sum assured – RM45/month
Type of coverage
1.Critical illness
2.Death benefit
3.Total & Permanent Disability (TPD)
4.Personal accident
5.Hospitalisation benefit
6.Funeral expenses
Premium/ Contribution for lowest Plan
 RM30/month
Find out more
×

Group Multiple Benefits Insurance Scheme (GIO)

Dist. Channel/Where to buy
 Group insurance channel through respective group agents
Entry Age/ Max Age
 19 – 60 years age next birthday
Sum Covered
RM20,000 – 50,000
Type of coverage
1.Critical illness
2.Death benefit
3.Total & Permanent Disability (TPD)
4.Personal accident
5.Hospitalisation Income Benefit (HIB) - optional
6.Additional Advanced Hospitalisation Income Benefit (AHIB) - optional
7.Funeral expenses
Premium/ Contribution for lowest Plan
 RM20/month
Find out more
×

Active Lifestyle Protector

Dist. Channel/Where to buy
 HLATouch.my
Entry Age/ Max Age
 16 years old – 50 years old
Sum Covered
RM5,000 - RM 250,000
Type of coverage
-
Premium/ Contribution for lowest Plan
RM 30.00/month
Find out more
×

CI Shield 5

Dist. Channel/Where to buy
 HLATouch.my
Entry Age/ Max Age
 16 years old – 60 years old
Sum Covered
RM 100,000 - RM 500,000
Type of coverage
5 Critical Illnesses (CI) - Cancer, Coronary Artery By-Pass Surgery, Heart Attack, Kidney Failure and Stroke
Premium/ Contribution for lowest Plan
RM 13.42/month
RM 161.00/year
Find out more
×

Term Cover 10

Dist. Channel/Where to buy
 Direct Distribution Channel / hlatouch.my website
Entry Age/ Max Age
 16 years old – 65 years old
Sum Covered
i) RM 50,000
ii) RM 300,000
iii) RM 500,000
Type of coverage
10-year term plan which provides protection for death and against total and permanent disability (TPD).
Premium/ Contribution for lowest Plan
RM 8.66/month
Find out more
×

Hospital Shield Plus

Dist. Channel/Where to buy
 Direct Distribution Channel / hlatouch.my website
Entry Age/ Max Age
 16 years old – 65 years old
Sum Covered
i) Up to RM 300 hospitalisation daily income
ii) Up to RM 600 hospitalisation daily income due to cancer
Type of coverage
10-year protection plan that provides a fixed daily hospitalisation income when the insured is hospitalised, 2X if due to cancer
Premium/ Contribution for lowest Plan
RM 15.42/month
Find out more
×

Group Term Life

Dist. Channel/Where to buy
 Agency / Broker / Direct
Entry Age/ Max Age
 16 years old – 65 years old
Sum Covered
Minimum of RM5,000 for Death and Total Permanent Disability
Type of coverage
Death due to natural causes. Coverage until employee resigns.
Premium/ Contribution for lowest Plan
Between RM20 to RM500 per month
Find out more
×

PHM Prime Life 48

Dist. Channel/Where to buy
Corporate Agent - metafin.com.my/manulife
Entry Age/ Max Age
 30 days old to 45 years old (next birthday)
Sum Covered
RM50,000 - RM 100,000
Type of coverage
-
Premium/ Contribution for lowest Plan
RM30 monthly
Find out more
×

PRUGuard Family

Dist. Channel/Where to buy
Direct Channel / EPF i-Lindung
Entry Age/ Max Age
EPF Member & Spouse: 19 to 65 age next birthday (ANB)
Child: 14 days to 65 ANB
Sum Covered
RM10,000 - RM200,000
Type of coverage
-
Premium/ Contribution for lowest Plan
Yearly premium from as low as RM13.80*
Find out more
×

PRUCare Family

Dist. Channel/Where to buy
Direct Channel / EPF i-Lindung
Entry Age/ Max Age
EPF Member & Spouse: 19 to 65 age next birthday (ANB)
Child: 14 days to 65 ANB
Sum Covered
RM10,000 - RM200,000
Type of coverage
Critical Illness and Death
Premium/ Contribution for lowest Plan
Yearly premium from as low as RM16.30*
Find out more
×

PRUKasih Aman

Dist. Channel/Where to buy
Direct Channel / Corporate Responsibility Team/NGO Partner/Community Volunteer
Entry Age/ Max Age
19 - 79 years old
Sum Covered
RM10,000
Type of coverage
Death & Hospital Benefit
Premium/ Contribution for lowest Plan
RM75
Find out more
×

GO Life

Dist. Channel/Where to buy
Telco / UMobile Apps / GoPayz
Entry Age/ Max Age
18 – 45 years old
Sum Covered
1.Death / TPD – RM 38,000
2.Death / TPD due to SID – RM76,000
Type of coverage
1.Death / Total and permanent disability (TPD)
2.Death / TPD due to Specified Infectious Disease
Premium/ Contribution for lowest Plan
RM 10/month
Find out more
×

TokioMarine - Perlindungan Hero

Dist. Channel/Where to buy
Internet
Entry Age/ Max Age
Malaysians from 30 days old to 60 years old next birthday.
Sum Covered
Plan:
TM-PH
Amount:
30 days to 35 years old: RM100,000
36 to 45 years old: RM50,000
46 to 50 years old: RM30,000
51 to 60 years old: RM20,000
Type of coverage
Death Coverage
Premium/ Contribution for lowest Plan
RM420/year
Find out more
×

TokioMarine E-ssential Tenang/Tenang Plus

Dist. Channel/Where to buy
Internet
Entry Age/ Max Age
Malaysians from 18 to 50 years old next birthday.
Sum Covered
E-ssential Tenang
Umur Penyertaan Manfaat Kematian
18-35 RM50,000
36-50 RM25,000
TokioMarine E-ssential Tenang Plus
Umur Penyertaan Manfaat Kematian
bukan akibat kemalangan		 Manfaat Kematian
Akibat Kemalangan		 Manfaat Hilang Upaya
Kekal akibat Kemalangan
18-35 RM50,000 RM 110,000 RM 60,000
36-50 RM25,000 RM 55,000 RM 30,000
Type of coverage
Tenang: Death Coverage
Tenang Plus: Death & Accidental Death/ TPD Coverage
Premium/ Contribution for lowest Plan
Tenang: RM180/year
Tenang Plus: RM240/year
Find out more
×

Zurich MediCash

Dist. Channel/Where to buy
Online
Entry Age/ Max Age
Daily Income Min Age Max Age
100 18 50
200 18 45
Sum Covered
Plan 100: Income 100
Plan 200: Income 200
Type of coverage
Daily Hospital Income, Monthly Accidental TPD Income, Compassionate Allowance, No Claim Discount
Premium/ Contribution for lowest Plan
RM18.54 per month
Find out more
×

Zurich 3asyCare

Dist. Channel/Where to buy
Online
Entry Age/ Max Age
Sum Covered Min Age Max Age
50,000 18 50
100,000 18 44
Sum Covered
50,000 & 100,000
Type of coverage
Critical Illness Benefit:
Silver Plan Gold Plan
Cancer n/a v
Heart Attack v v
Stroke v v

Special Care benefit
Premium/ Contribution for lowest Plan
RM11.75 per month
Find out more
×

Zurich Direct Term

Dist. Channel/Where to buy
Online
Entry Age/ Max Age
Term Plan 1 Plan 2
5 years 50 45
10 years 50 41
15 years 47 38
Sum Covered
Plan 1: RM50,000
Plan 2: RM100,000
Type of coverage
Death, TPD
Premium/ Contribution for lowest Plan
RM12.96 per month
Find out more
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