Simple and Selfless act to save lives! Life Insurance Industry organises Annual Blood Donation Drive at over 30 locations nationwide

LIAM hosts 5-day health awareness activities including free health screenings, dental check-ups, posture screenings, health talks and consultations for the public at Atrium Busana MARA Mall from 2-6 October 2023  

Kuala Lumpur, 3 October 2023- The Life Insurance Association of Malaysia and its 16 member companies, via its community service platform, Insurans Hayat Cares once again collaborating with the National Blood Bank (PDN) and the National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA) to organise a three- month-long blood donation campaign at over 30 strategic locations nationwide from 1 September to 30 November 2023.

The Nationwide Blood Donation and Health Awareness Campaign 2023 was launched today by Lau Chin Ching, Director of Financial Development & Innovation, Bank Negara Malaysia together with Khoo Ai Lin, LIAM Vice-President, Dr. Nor Hafizah Ahmad, Ketua Bahagian Transfusi Klinikal, Pusat Darah Negara, G. Saseedaran, Chairman of National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA), and Encik Faizul Idzhar bin Ahmad Yazi, Acting Chief Executive Officer MARA Inc., at the Atrium Busana MARA, Jalan Tuanku Abdul Rahman, Kuala Lumpur.

To coincide with the campaign, LIAM is hosting a 5-day health awareness campaign for patrons at the Atrium Busana MARA Mall from 2 – 6 October 2023.  This campaign includes a 3-day blood donation drive from 2-4 October at Level 2 (Lot 02-03 from 10am - 4.00pm) and a 5-day health awareness campaign from 2-6 October at the Atrium, Busana MARA Mall (10.00am -5.00pm).

According to LIAM Vice President, Khoo Ai Lin, the objective of the campaign is to encourage all Malaysians to practice a healthy lifestyle and to educate them on the importance of taking care of one’s health.  It is also to encourage Malaysians to come forward to contribute towards a noble cause by donating blood for the needy.

The five-day health awareness campaign showcases healthcare partners, including KPJ Healthcare Berhad, BP Healthcare, ROSE Foundation, UKM Specialist Centre and National Kidney Foundation.  Activities and services provided during the campaign include complimentary health screenings, posture screening, dental check-ups, eye check-ups, health talks, advisory services & consultations.

The blood donation, which covers five regions namely Central, Northern, Southern, East Coast and East Malaysia targets more than 5,000 donors in the hope to increase the blood supply at the National Blood Bank. 

Khoo Ai Lin urged others in the society to emulate such noble initiative to save more lives and to help more Malaysians to benefit from the campaign.

“This year, we are happy to continue with our social responsibility together with 16 member companies, NAMLIFA and other co-partners to ensure that our objective to help those in need becomes a reality. We want to nurture good values among Malaysians and at the same time increase the stock level of the national blood bank.  We also want to encourage all Malaysians to take care of their health, their family and loved ones by practicing a healthy lifestyle,” Ai Lin added.

According to data, the National Blood Center needs at least 2,000 bags of blood a day to meet the demand from all over the country.

“Therefore, I welcome the participation of all of you and all Malaysians in general to help PDN meet the needs of this growing demand. You can donate blood at any PDN branch nationwide or at any hospital blood bank near you,” urged Ai Lin.

Apart from donating blood, health exhibitions and free health services are also taking place at Busana MARA for 5 days. Various health care services are provided such as free health checkups and health consultations to help those who want to know their health status. Health talks with various interesting topics also take place every day from 12:30 pm to 1:30 pm.

“Do not miss this opportunity. We very much welcome your presence here. Remember! A healthy body will give birth to a healthy generation and subsequently a healthy society and country,” Ai Lin concluded.

The blood donation campaign is currently taking place at over 30 strategic locations nationwide from 1 September – 30 November 2023. Members of the public are advised to visit to find out more on the locations and dates of the campaign throughout the country.

For more details, call LIAM Corporate Communications Department at 03 26916168/6628/8068.

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