Donate Blood, Save up to 3 Lives: Life Insurance Industry Organises Nationwide Blood Donation Campaign at over 40 strategic locations in the spirit of Unity and Togetherness

In conjunction with Malaysia’s 62nd Independence and Malaysia Day celebration, life insurance industry joining hands to organise a month long campaign nationwide

Kuala Lumpur, 23 September 2019 - The Life Insurance Association of Malaysia and its 16 member companies, via its community service platform, Insurans Hayat Cares are joining hands with the National Blood Bank (PDN) and the National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA) to organise a month long blood donation campaign at over 40 strategic locations nationwide from 1st to 30th September 2019.

The campaign, which covers five regions namely Central, Northern, Southern, East Coast and East Malaysia targets more than 5,000 donors in the hope to increase the blood supply at the National Blood Bank during this holiday season.

In the spirit of caring, sharing and giving, the industry hopes Malaysians from all walks of life come together to donate blood for the needy irrespective of race, religion or background to instil the sense of unity and togetherness among Malaysians." said Ramzi Toubassy, Chairman of Industry Promotion Committee of LIAM.

Speaking at the launching ceremony held at Tesco Kepong Village Mall on Friday, 20 September, Ramzi highlighted that for the past four decades, LIAM has been involved in various community and educational programmes as part of its mission in giving back to the community. Through the Insurans Hayat Cares platform, LIAM organised  various  programmes  to  cater  to  different  segments  of  the community. These include cancer awareness and heart disease awareness programmes, visits to paediatric ward and charitable homes, internship programme for undergraduates, innovative engagement programmes with the youth, educational talks at universities and many more.

“We organise Health Awareness Programme to promote healthy lifestyle among Malaysians; we visit the Paediatric Wards and Charitable Homes to bring cheer to the children; we contribute towards human capital development by offering career opportunities to young talents through the LIAM Structured Internship Programme; we organise creative and innovative competitions for the youth to help the nation’s produce the next generation of leaders and through the FINCO platform, we empowered and inspired underprivileged children by increasing their access to opportunities through English proficiency and life aspirations through exposure to careers and personal development.” Ramzi elaborated.

Meanwhile, LIAM Chief Executive Officer, Mark O’Dell said for this year’s campaign, LIAM Secretariat has planned 7 days of blood donation activities at three locations in Kuala Lumpur and Selangor namely Sogo Departmental Store (13 - 15 September), Tesco Kepong Village Mall (20 - 22 September) and Giant Kinrara, Puchong (28 September 2019).

“We urge all Malaysians to participate in this noble gesture to donate blood at over 40 locations nationwide. It does not take you too long to donate blood.” Mark added.

For this year’s campaign and to coincide with the launch, LIAM has also collaborated with KPJ Healthcare Berhad and National Heart Institute to offer Complimentary Health screenings and Consultation, Flexibility Test and Anti-Smoking Clinic for patrons at the Mall on 20 September 2019. KPJ Healthcare extended its Complimentary Health screenings and Consultation and Flexibility Test for patrons at the mall to 21 September 2019.

The blood donation campaign is currently taking place  at over  40  strategic locations nationwide from 1 – 30 September 2019. Members of the public are advised to visit to find out more on the locations and dates of the campaign throughout the country.

For more details, call LIAM Corporate Communications Department at 03 26916168/6628/8068.

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