Kuching, 28th March 2016 : For the first time, the Life Insurance Association of Malaysia (LIAM), through its community service platform, Insurans Hayat Cares is bringing the Youth Video Awards 2016 to East Malaysia.  With the objective to reach out to all Malaysians aged 18 to 25, LIAM is organizing two roadshows in Universiti Malaysia Sarawak and Universiti Malaysia Sabah on 28th March 2016 and 29th March 2016 respectively.

 

The Youth Video Awards’ theme is all about You Only Live Once (YOLO) which aims to create awareness to Gen-Y on the importance of appreciating life and how short life is as you only can live once.

 

The contest which carries a campaign mission, “Value Life, Capture Life and Share Life” is in its 2nd season after a successful campaign in 2015, which saw the participation from 21 local universities and 541 entries.

 

Dubbed as the largest inter-varsity social media video challenge, the contest provides the opportunity for young talents to test their skills and produce videos with positive and entertaining values for their own generation.

 

Commenting on the roadshows in Sarawak and Sabah, the President of Life Insurance Association of Malaysia, Mr Toi See Jong said, “The roadshows in Sabah and Sarawak would allow us to reach out to more students and encourage their participation in this contest.”

 

He said, “Life should not be taken for granted and this notion should be inculcated in the younger generation of Malaysians. The Youth Video Awards is one of the initiatives undertaken by the industry with the support from 16 member companies as part of our objectives to be more engaging with the youths – the next generation of leaders and the largest demographic profile of Malaysians.  They need to be exposed and made aware of the importance of good planning in life and educate them on the importance of life protection.”

 

“We would like to communicate this message to the younger generation by inviting the best young generation of social media producers to join the Youth Video Awards. In fact, through the campaign mission, the youths would be able to relate it with their life experiences and share them with other youths out there”, Toi added.

 

The roadshows in East Malaysia are among a series of 10 roadshows and 16 classroom engagement sessions scheduled for the 2nd season this year at 24 local universities and colleges covering all regions in the country.  Eight universities have included Youth Video Awards as part of the students’ assignment (multimedia broadcasting faculties) which encourages students to be part of this fun and life-changing experience.

 

The Youth Video Awards 2016 operates via different stages; from pre-awareness to recruitment of production groups, an audition, bootcamp and the actual video shooting and production; before culminating in a Grand Awards night, where the best 10 Videos will be screened for the media, members of LIAM and lecturers from participating universities in a premium ballroom setting.

 

Any Malaysian aged 18 to 25 who are interested in participating may submit their storyboards, script and synopsis via the contest website at www.youthvideoawards.com   The top 10 videos will be available for public viewing on the same website sometime early August 2016.

 

There are three stages that students have to go through before reaching the production stage - the online registration; the submission of storyboard incorporating the main theme “YOLO”, also via the main contest website and the audition.  During the audition stage, the top 10 production teams will be selected and provided with RM 500 in claimable pocket expenses to start producing their video.

 

Marks will be awarded based on Storyboard and Plot (40%); technical excellence (technical creativity, visual and soundtrack) (40%) and best usage of theme “You Only Live Once” (20%)

 

The prizes up for grabs are RM 8,000 for the Grand Prize winner; RM 5,000 for the 2nd place winner and RM 2,000 for the 3rd place winner. There will be consolation prizes of RM 500 for each of the seven consolation winners.

 

Apart from the 10 finalists; there will be a Best Lecturer Grand Prize & Best Lecturer 2nd place winner; of RM 1,000 and RM 500 respectively. The Grand Prize winner will automatically bring back a cash prize of RM 1,000 for the Best University.

 

In 2015, the Youth Video Awards attracted 541 entries from 21 participating universities.  The top 11 finalists competed at the Grand Finale in GSC Signature, Mid Valley Kuala Lumpur on 21 September 2015.

 

The Really Big Picture Productions from Universiti Teknologi MARA Puncak Perdana emerged Champion with their winning entry, “Dream Jar” and walked away with a trophy, Best University Award, Best Lecturer Award and RM8,000 cash.

 

Caramel Productions of Saito College came 2nd with their winning entry, “My Gardening Hero. My DAD” and walked away with a trophy and 1st Runner Up Lecturer Award and RM5,000 cash. The Stephand Productions of Lim Kok Wing University of Creative Technology came third with “9 Lives” and walked away with a trophy and RM2,000 cash. The 8 other consolation winners received a Trophy and RM500 cash each.

 

For more information on LIAM Youth Video Awards 2016, please log on to www.youthvideoawards.com

Back