Now, you can check the status of insurance agents at your fingertips!
LIAM promotes professionalism in agency force by introducing public enquiry facilities via Internet and SMS
Kuala Lumpur, Friday, 29 January 2016: In instilling professionalism in the agency force, the Life Insurance Association of Malaysia (LIAM) has recently introduced public enquiry facilities via Internet and SMS to facilitate the members of the public to ascertain whether individuals they are dealing with, to purchase life insurance products are registered with LIAM as an authorized agent.
According to the President of LIAM, Mr Toi See Jong, “The online and SMS verification are intended to help the public to check the authenticity of the people they are dealing with, on matters related to the purchase of life insurance products for themselves and their loved ones.”
“The public enquiry facilities are part of the initiatives undertaken by the industry to protect the consumers in championing our efforts to nurture an industry that embraces accountability, integrity and competency. Members of the public are advised to ensure that the people they are dealing with are registered with the Life Insurance Association of Malaysia (LIAM). Only individuals registered with LIAM are authorized to promote, market and distribute life insurance products in the country, Toi added.
With the strong support from 16 member companies, LIAM works very closely with regulatory authorities and stakeholders to build a high standard of professionalism among its practitioners, instilling good business practices and upgrading the image of the industry through self-regulation.
The life insurance industry has about 85,000 agents registered with LIAM. Prior to registration, these agents are required to pass the Pre-contract Examination and Certificate of Investment Linked Examination. Agents undergo vigorous training and continuing professional development each year to maintain their contracts. In raising the professionalism of the distribution channels, LIAM also introduced examinations and Basic Agency management course for agents and advocated the code of ethics to inculcate the highest degree of standards and integrity among its practitioners.
“We are committed in building a community of professionals dedicated to service excellence through continuous training and industry development programmes. This would further enhance the productivity of the industry”, Toi added.
Members of the public are advised to contact LIAM should they encounter any unauthorised agents promoting, marketing and distributing life insurance products in the market. They can either contact LIAM at 03 2691 6168/6628/8068 or e-mail their enquiry at liaminfo@liam.org.my
