Petaling Jaya, Thursday 7 April 2016 - For the second consecutive year, the Life Insurance Association of Malaysia (LIAM) through its community service platform, Insurans Hayat Cares is organising the largest inter-university social media contest, the Youth Video Awards 2016 ‘You Only Live Once’ (YOLO) for all youths age ranging from 18 to 25 in the country.
The theme of the awards is “You Only Live Once (YOLO)”, which aims to create awareness to Gen-Y on the importance of appreciating life and how short life is as you only can live once.
Dubbed as the largest inter-varsity social media video challenge, the contest provides the opportunity for young talents to hone their skills and produce videos with positive and entertaining values for their own generation.
The contest which carries a campaign mission, “Value Life, Capture Life and Share Life” is in its 2nd season after a successful campaign in 2015.
Commenting on the Youth Video Awards at the media launch held at Universiti Malaya today, Chairman of Industry Promotion Committee of LIAM, Mr Ramzi Toubassy said, “More roadshows and classroom engagement sessions have been planned this year to cover all regions in the country including Sabah and Sarawak. This would allow us to reach out to more students and encourage their participation in this contest.”
“The Youth Video Awards is one of the initiatives undertaken by the industry with the support from sixteen member companies as part of our objectives to engage with the youths .They need to be exposed and made aware of the importance of good planning in life and educate them on the importance of life protection.”
“We would like to communicate this message to the younger generation by inviting the best young generation of social media producers to join the Youth Video Awards. In fact, through the campaign mission, they would be able to relate it with their life experiences and share them with the young people”, Ramzi added.
To date, we have received over 180 entries which is about one month away from the closing date.  We are expecting more entries coming in the next few weeks as five more roadshows and ten classroom engagement sessions will take place in Klang Valley, Melaka, Johor, Terengganu, Penang and Perlis this month.  The roadshows and classroom engagement sessions are ongoing until 28th April 2016. As at to date, we have completed five roadshows and six classroom engagement sessions.
For the first time, LIAM brought the Youth Video Awards 2016 to East Malaysia this year.  Two roadshows were successfully held in Universiti Malaysia Sarawak and Universiti Malaysia Sabah on 28th March 2016 and 29th March 2016 respectively.
Eight universities have also included Youth Video Awards as part of the students’ assignment (multimedia broadcasting faculties) which encourages students to be part of this fun and life-changing experience.
The contest operates via different stages; from pre-awareness to recruitment of production groups, an audition, bootcamp and the actual video shooting and production; before culminating in a Grand Awards night, where the best ten videos will be screened for the media, members of LIAM and lecturers from participating universities in a premium ballroom setting.
Any Malaysian aged 18 to 25 who are interested in participating may submit their storyboards, script and synopsis via the contest website at   by 5th May 2016. The top ten videos will be available for public viewing on the same website sometime early August 2016.
There are three stages that students have to go through before reaching the production stage - the online registration; the submission of storyboard incorporating the main theme “YOLO”, also via the main contest website and the audition.  During the audition stage, the top ten production teams will be selected and provided with RM 500 in claimable pocket expenses to start producing their video.
Marks will be awarded based on Storyboard and Plot (40%); technical excellence (technical creativity, visual and soundtrack) (40%) and best usage of theme “You Only Live Once” (20%)
The prizes up for grabs are RM 8,000 for the Grand Prize winner; RM 5,000 for the 2nd place winner and RM 2,000 for the 3rd place winner. There will be consolation prizes of RM 500 for each of the seven consolation winners.
Apart from the 10 finalists; there will be a Best Lecturer Grand Prize and Best Lecturer 2nd place winner; of RM 1,000 and RM 500 respectively. The Grand Prize winner will automatically offer a cash prize of RM 1,000 for the Best University.
In 2015, the Youth Video Awards attracted 541 entries from 21 participating universities.  The top 11 finalists competed at the Grand Finale in GSC Signature, Mid Valley Kuala Lumpur on 21 September 2015.
The Youth Video Awards is a collaboration with Malaysian Youth Community (myc!), with the support from Ministry of Higher Education (MOHE) and Perbadanan Kemajuan Filem Nasional Malaysia (FINAS).
For more information on LIAM Youth Video Awards 2016, please log on to
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