LIAM Chief Executive Officer Mark O’Dell Honored with Lifetime Achievement Award at the 28th Asia Insurance Industry Awards 2024
Kuala Lumpur, 28 November 2024 – Mark O’Dell, Chief Executive Officer of Life Insurance Association of Malaysia (LIAM) was honored with the prestigious Lifetime Achievement Award for his outstanding contributions to the insurance industry at the 28th Asia Insurance Industry Awards 2024. The ceremony, organised by Asia Insurance Review, was held at the Marina Bay Sands Expo and Convention Centre, Singapore.
The Lifetime Achievement Award recognises Mark O’Dell’s 44-year career in the insurance industry celebrating his unwavering dedication, vision, and impactful contributions. This accolade underscores his role as a transformative leader and his lifelong commitment to advancing the sector.
The awards ceremony highlighted excellence across the insurance industry with winners selected by a distinguished panel of judges comprising regional and international market leaders, association heads, and regulators.
Appointed as LIAM CEO in 2019, Mark O’Dell has been instrumental in embedding four strategic pillars into the core of LIAM operations: Advocacy, Public Awareness and Education, Industry Development and Industry Support. These pillars have become the foundation of LIAM’s initiatives, enabling it to be effectively represent its 16 member companies as a unified voice for the industry.
Under Mark’s leadership, LIAM has undergone a significant transformation, strategically refining its vision and mission to elevate the life insurance industry in Malaysia. His forward-thinking approach, innovative strategies, and steadfast commitment have positioned the Association as a reputable and influential organization, recognised both locally and internationally.
Mark is an internationally acclaimed speaker, frequently sharing his insights and expertise at global life insurance conferences.
His leadership has driven LIAM’ proactive efforts to align with the Financial Sector Blueprint 2022-2026, focusing on increasing insurance penetration rate in Malaysia; ensuring the sustainability and affordability of private medical and health insurance; supporting digital transformation within the industry; strengthening skills development, professionalism, and distribution networks; addressing the impact of climate change, risk management, and disclosures; enhancing product transparency and customer experience through better disclosure practices; increasing consumer education via active engagement with the Financial Education Network platform; and encouraging public-private partnerships to address catastrophic risks.
In conjunction with LIAM’s 50th Anniversary this year, Mark has been at the forefront of spearheading initiatives such as financial education programmes, social media awareness campaigns, Corporate Social Responsibility projects and ESG initiatives, all aligned with the FSBP 2022-2026 objectives.
As LIAM celebrates this milestone anniversary, Mark’s unwavering leadership continues to drive the Association’s mission to develop a progressive life insurance industry to serve the nation’s needs and raises awareness about the importance of life insurance protection.
