Page 34 - LIAM Annual Report 2020
P. 34
32 ANNUAL REPORT 2020
MYCOVERAGE - A PRACTICAL GUIDE TO UNDERSTANDING INSURANCE
The insurance and takaful industry developed an educational website called MyCoverage to raise
awareness on the importance of life insurance and takaful protection.
Aimed at assisting consumers to find out more about insurance and takaful products at a click of a
button, MyCoverage aims at guiding them to make informed decisions to meet their protection needs.
It is a handy guide with practical information on finding the right insurance coverage to suit one’s needs
including an insurance calculator and answers to frequently asked questions related to insurance and
takaful. Available in two languages, English and Bahasa Malaysia, MyCoverage is also equipped with a
service guide for consumers to be aware and anticipate the level of service of an intermediary/agent
when purchasing insurance or Takaful plans for themselves and their loved ones.
MyCoverage also features affordable protection plans offered by insurance and takaful companies
under the Perlindungan Tenang – Mampu & Mudah initiative, targeting the lower- and middle-income
community.
The development of MyCoverage is in line with the industry’s agenda in fulfilling the aspiration of the
nation by narrowing the protection gap and increasing the penetration rate in the country. MyCoverage
is targeted to be launched to the public in the second quarter of 2021.
Life Insurance Association of Malaysia
