Page 29 - LIAM Annual Report 2020

ANNUAL REPORT 2020 27

REACHING OUT TO CONSUMERS
VIA SOCIAL MEDIA AND
AWARENESS PROGRAMMES

Launch of #BUKANEXTRA Campaign on Social Media
#BUKANEXTRA CAMPAIGN ATTRACTS OVER
10.2 MILLION VIEWERS ON SOCIAL MEDIA
On 9 September 2020, LIAM launched its inaugural
consumer awareness program on social media
called #BUKANEXTRA.

Targeting the youth, single professionals, newly-
married couples and young families, the
#BukanExtra campaign which was carried out
from 9 September to 31 October 2020 had several
aims: to generate awareness and educate
consumers on the importance of life insurance
protection; to encourage financial planning
among the younger generation and to create
a sense of urgency to act early; and to bring
the insurance industry closer to the younger Media Briefing
generation and demystify life insurance through
social media engagements.