Page 32 - LIAM Annual Report 2020

30 ANNUAL REPORT 2020

COMMUNICATION EXERCISE TO PROMOTE THE
IMPORTANCE OF NOMINATION
LIAM also embarked on a communication exercise In addition to the communication letters, the
to promote the importance of nomination to industry developed and boosted a set of nomination
policyholders as well as the general public. infographics on social media i.e. Facebook and
Instagram in English and Bahasa Malaysia from 25
A press release was issued on 10 August 2020 to reach August to 8 September 2020. The campaign reached
out to policyholders or nominees as well as the general a total of 657,795 users and drove a total of 14,653
public to encourage them to update their records. This link clicks with the objective of urging policyholders
was in order to help insurance companies speed up to regularly update their nominees’ details for insurers
payments of potential death benefits to enable more to reach out to them, in the event they become aware
Malaysians to enjoy the benefits of insurance coverage. of a potential claim.
The campaign also included a communication letter A Vector video entitled, “A tale of two brothers” to
addressed to policyholders or nominees advising educate the public on the importance of making a
them to contact their respective insurers to update nomination was also produced for boosting on social
them with their latest information, namely personal media.
information which includes addresses and handphone
numbers.

Life Insurance Association of Malaysia