Page 37 - LIAM Annual Report 2020

ANNUAL REPORT 2020 35

REACHING OUT TO CONSUMERS THROUGH MEDIA ENGAGEMENTS
During the year, LIAM continued to engage with the media through the issuance of numerous press statements,
responses to media enquiries, exclusive interviews on Radio and TV stations as well as e-mail interviews.
The media coverage featured various topics including industry initiatives and relief measures to help customers
affected by the pandemic including COVID-19 Test Fund and Deferment of Premium payments, blood donation
campaign, #BUKANEXTRA launch, a contest on social media, industry’s performance, Budget 2021 wish list,
Nomination campaign as well as the industry’s CSR programmes.
Several media interviews were also conducted with the print, broadcast, and online media namely The Edge,
The Star, Smart Investor Magazine, TV3, RTM, BFM Radio, The Malaysian Insight Portal and many more. Throughout
2020, LIAM issued a total of 22 Press Releases on various topics to the media organisations.

ADDITIONAL RELIEF MEASURES FOR POLICYHOLDERS

AUTHOR: No author available SECTION: HOME PAGE: 2 PRINTED SIZE: 188.00cm² REGION: KL
MARKET: Malaysia PHOTO: Full Color ASR: MYR 1,048.00 ITEM ID: MY0042121979
10 DEC, 2020
Blood donation drive at ITCC Penampang this
Saturday

Borneo Post (KK), Malaysia AUTHOR: No author available SECTION: EAST SABAH PAGE: A4 PRINTED SIZE: 181.00cm² REGION: KL
MARKET: Malaysia PHOTO: Full Color ASR: MYR 2,029.00 ITEM ID: MY0042125861
Page 1 of 3
10 DEC, 2020
LIAM Sabah to organize blood donation
campaign on 12th
See Hua Daily News, Malaysia
AUTHOR: No author available SECTION: HOME PAGE: 4 PRINTED SIZE: 214.00cm² REGION: KL Page 1 of 2
MARKET: Malaysia PHOTO: Full Color ASR: MYR 1,193.00 ITEM ID: MY0042484543
AUTHOR: No author available SECTION: NATION PAGE: 3 PRINTED SIZE: 107.00cm² REGION: KL
MARKET: Malaysia PHOTO: Black/white ASR: MYR 227.00 ITEM ID: MY0042124553
13 JAN, 2021
61 donate blood in LIAM, Namlifa campaign 10 DEC, 2020
Blood drive in Penampang
NATIONWIDE BLOOD DONATION CAMPAIGN Page 1 of 2
Borneo Post (KK), Malaysia
Daily Express (KK), Malaysia
Page 1 of 2

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Provided for client's internal research purposes only. May not be further copied, distributed, sold or published in any form without the prior
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Provided for client's internal research purposes only. May not be further copied, distributed, sold or published in any form without the prior
consent of the copyright owner.

Provided for client's internal research purposes only. May not be further copied, distributed, sold or published in any form without the prior
consent of the copyright owner.