Page 33 - LIAM Annual Report 2020
P. 33
ANNUAL REPORT 2020 31
KIDS EXPLAIN LIFE INSURANCE
THROUGH HERO VIDEO
During the year, LIAM and MTA collaborated
to promote a Hero Video which was
produced to educate the public on the
importance of life insurance, takaful and
medical and health protection. The video
featured popular TV personality Naz Rahman
as the host, who engaged in friendly and
humorous conversation with four young
children, explaining what is protection and
why it is important. The video was boosted
on social media and was viewed by over
1.6 million people on Facebook within three
weeks.
