Page 53 - LIAM Annual Report 2020
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ANNUAL REPORT 2020 51
DEMAND STUDY ON THE EMERGING MARKETS IN MALAYSIA FOR B40 AND M40 SEGMENTS
LIAM and MTA in consultation with BNM, have engaged a leading consultant on micro insurance, Milliman
Advisors Sdn Bhd, to carry out a microinsurance/microtakaful study to have a better understanding of the B40
and M40 segments. The study will be conducted in collaboration with Universiti Sains Malaysia.
The study will delve into the profile of these segments, their perception on insurance and their financial
behaviour to gain insights which would help the insurance and takaful companies to design products that
would appeal and meet the needs of the B40 and M40 segments. The study is scheduled to commence in
March 2021.
