Page 45 - LIAM Annual Report 2020

Blood Donation
Campaign in ANNUAL REPORT 2020 43
Kota Kinabalu,
Sabah

LIAM CONTINUES THE SPIRIT OF GIVING THROUGH
ITS ANNUAL BLOOD DONATION
LIAM continued to support the country’s National Blood Bank during
the new normal by conducting its 2020 Nationwide Blood Donation
campaign.
With support from 35 collection centres
under the National Blood Bank, the
industry together with its 16 member
companies sent their staff and agents
to donate blood at these centres from
1 September to 31 December 2020.
The four-month campaign was to
allow more time for staff and agents
to donate blood by observing the new
guidelines set by the National Blood
Bank under the new normal.

LIAM also collaborated with the
National Association of Malaysian Life
Insurance and Family Takaful Advisors
(NAMLIFA) to encourage life insurance
agents to support this campaign
nationwide.