LIAM 's inaugural visit to BERNAMA

As part of LIAM’s objective to build a good rapport with the media, a visit to BERNAMA was organised on 26 March 2015. It was the first visit by LIAM to BERNAMA, where an entourage comprising of 25 representatives from member companies joined the visit. Headed by LIAM’s immediate past President, Mr Vincent Kwo, the LIAM’s entourage was briefed on BERNAMA’s history and operations by BERNAMA’s Editor in Chief, YBhg. Datuk Zakaria Wahab and the heads of the respective divisions namely editorial, portal and photo marketing, media and database service, BERNAMA Radio24 and BERNAMA TV.

It was a fruitful visit for LIAM as the entourage was also taken for a tour of the respective divisions as well as the radio and television studios. The entourage was also briefed on how a Radio interview is being conducted and had a glimpse of how a TV broadcast journalist prepares herself before going on air. They also had the opportunity to meet and greet the Senior Editors of BERNAMA at their working stations as well as being enlightened on the various facets of the media group.

Mr Kwo expressed LIAM’s appreciation to BERNAMA’s editorial and management team for the support and services rendered to LIAM throughout the years. He also highlighted the industry’s role and elaborated on how the life insurance companies worked together in expediting the claims payments’ process for the MH 370 and MH17 incidents. He also deliberated on the objective of the visit which is to seek ways to work together to raise the level of financial literacy amongst Malaysians.

LIAM also hopes that this effort shall forge better relations between both parties and further collaborations would be possible as LIAM aspires to bring more to BERNAMA readers and viewers.

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