Donate Blood, Save Life: Life Insurance Companies organise Blood Donation Campaign at 37 strategic locations nationwide

Insurans Hayat Cares community project hopes to stock up blood supply at National Blood Bank during this festive month

The Life Insurance Association of Malaysia, via its community service platform, Insurans Hayat Cares together with its 16 member companies are joining hands with the National Association of Malaysian Life Insurance Fieldforce and Advisers (NAMLIFA) and National Blood Bank to organise a week-long blood donation campaign at 37 strategic locations nationwide from 3rd to 10th August 2015.

The campaign, which covers five regions namely Central, Northern, Southern, East Coast and East Malaysia targets more than 10,000 donors in the hope to increase the blood supply at the National Blood Bank during this festive period.

“LIAM is happy to play our part in organising such a noble effort with all our member companies and partners in the insurance fraternity. Their noble effort could save another person’s life,” said LIAM President, Mr Toi See Jong at the launch of the campaign in Medan MARA on 7th August 2015.

The launch of the campaign was officiated by YB Dato’ Sri Rohani Abdul Karim, Minister of Women, Family and Community Development.  Speaking at the launch, YB Dato’ Sri Rohani Abdul Karim lauded the efforts by the life insurance industry in fulfilling its corporate social responsibility and raising the awareness among the people to donate blood to those who are in need.

“Such a noble effort bodes well with the Ministry’s vision to inculcate the spirit of caring, sharing and loving among Malaysians irrespective race, age and background.”

The nationwide blood donation campaign is another community project undertaken by the Insurans Hayat Cares platform in line with its commitment to be more engaging with the rakyat from all walks of life.

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